Fractional AIO

Your leadership team needs direction on AI.
Get it from a founder.

Regular time with Josh or Dirk for you and your leadership team. Where AI fits, what to do next, and how to lead the change. Monthly retainer.

NVIDIA Inception partner · Monthly retainer · Cancel anytime

See if a fractional AIO fits. 30 seconds.

Three quick questions, then pick a time with Josh or Dirk.

1 / 4

How many people in the business?

$250k

Revenue unlocked in month 1

4 wks

Concept to working build

1,300 hrs

A year back to expert work

How it works

3 steps. No complexity.

01

We talk (30 min)

Book a 30-minute call. No pitch deck. We learn where your business is and what is getting in the way.

02

Your AIO joins your leadership rhythm

Josh or Dirk sits down with you and your leadership team on a regular cadence. Where AI fits, what to do first, and how to bring your people with you.

03

You act on a clear plan

You leave each session with ranked priorities and someone who holds the plan. When work needs doing inside the business, an operator does it through an Embedded engagement.

Proof

Owners like you

Results from Howll AI's work with Australian SMEs. Find the one closest to your business.

Mining & Resources

“We had a key administrative role leaving the business. Howll mapped every process in weeks and built the plan that kept us running.”

Zero disruption on a critical role exit

General Manager

Professional Services

“A task that took our team 60 minutes now takes 3 minutes. The annual time saving is 1,300 hours. That opened up $250,000 in revenue we were not capturing.”

60 min to 3 min · $250k unlocked

Director

Construction & Trades

“The site surveying workflow went from 4 hours to 1 hour per site. That is 2 to 3 times the revenue from the same team.”

4 hrs to 1 hr per site · 2-3x revenue

Operations Lead

Education

“A hands-on AI course for our leaders and their teams. Delivered as a 2-hour intensive, then a multi-week programme that got people actually using it in their own work.”

Executive-ready AI capability across the organisation

Head of Learning

Josh Horneman and Dirk Butter, founders of Howll AI

Who advises you

Your AIO is Josh or Dirk. Not a junior.

Josh Horneman and Dirk Butter have founded, run, and exited businesses. They have sat in the owner's chair, so the advice comes from having done it.

Both now work as fractional AI officers for Australian SMEs, advising owners and leadership teams on where AI fits, what to do next and how to lead the change. Whoever is your AIO, you get a founder.

  • NVIDIA Inception partner
  • $250k revenue unlocked in month 1 for a 10-person services business
  • 1,300 hours a year back to expert work on one workflow
  • Works across mining, construction, professional services

Questions

Frequently asked

Who actually does the work?

Josh or Dirk advise you and your leadership team. Both are founders, both have run businesses, and whichever one is your AIO is the one in the room and on the calls. They are not the people doing the work inside your business. When work needs doing there, an operator does it through an Embedded engagement.

How is the Fractional AIO different from the Embedded engagement?

The Fractional AIO is advice: regular time with Josh or Dirk for the owner and the leadership team, on a monthly retainer. The Embedded engagement is the doing: an operator inside your business from 1 day a week, who maps how it runs, recommends what to fix and starts fixing it. You can have one without the other.

What does a fractional AIO do?

Meets with you and your leadership team on a regular cadence. Tells you where AI fits, what to do next and in what order, and how to lead the change with your people. Holds the plan between sessions so it does not drift.

How is this different from a consultant?

Most consultants write a report and leave. Your AIO stays in your leadership rhythm month after month and holds you to the plan. And Howll AI does not stop at the recommendation. When you are ready to act, we do the work through an Embedded engagement or a build.

What size business is this for?

Founder-led and family-led businesses of 20 or more people, roughly $5M to $100M in revenue, that have grown past their systems. A leadership team that knows AI matters and wants a founder's view on what to do about it.

What if we already tried AI and it did not work?

That is the most common situation we see. It usually stalled because nobody owned the plan. Your AIO helps you work out what went wrong, what is worth another go and what to drop.

Is there a lock-in contract?

No. It is a monthly retainer. If it is not earning its place, it should not continue.

What changes

What changes when a founder is in your corner

You know what to fix first.

Josh or Dirk work through the options with you and your leadership team, and rank them by what each is worth to margin growth and revenue growth.

You lead the change without being the bad guy.

The moment you tell your team to use AI, they think you're replacing them. Your AIO helps you lead the change: what to say, who to bring in first, and how to keep your best people with you.

Someone holds the plan.

Your leadership team is flat out, and plans drift when nobody owns them. Your AIO comes back to the plan every session, asks what moved, and resets the priorities with you.

A founder's view, without the senior hire.

A senior hire costs $180K or more and takes 6 months to understand your business. You get regular time with a founder who has run a business, on a monthly retainer.

What you get

What your fractional AIO gives you

Direction, priorities and someone to hold the plan. For the owner and the leadership team.

Regular time with Josh or Dirk for you and your leadership team
A founder's read on where AI fits in your business, and where it does not
Clear priorities, ranked by what each is worth to margin growth and revenue growth
A plan your leadership team owns, reviewed with you so it does not drift
Help leading the change, so your team hears it from you the right way
Guidance on AI risk and governance before the Privacy Act's automated decision-making rules start on 10 December 2026
Vendor-agnostic advice on tools and suppliers
Access between sessions by email, Slack or Teams
A straight answer on when you need an operator or a build, and when you do not

Your AIO advises. Operators do the work.

Advice on its own changes nothing. When work needs doing inside the business, an operator does it through an Embedded engagement, or we scope it as a build. Your AIO will tell you when you need either.

Monthly retainer. Scope and depth scale with your business.

30 seconds is all it takes to find out if this is right for your business.

Josh or Dirk, not a juniorMonthly retainerCancel anytime

Compare

A founder's advice vs a senior hire

A senior hire costs $180K or more and takes 6 months to understand your business. Here is how advisory access to a founder compares.

Howll Fractional AIOTraditional consultantSenior hireDIY
Advice from a founder who has run a business
Rarely
Varies
Works with the owner and leadership team
Sometimes
Holds the plan month after month
Time to understand your business
Weeks
Varies
6 months
N/A
Vendor agnostic
Rarely
Varies
Hands-on work inside the business
Separate: Embedded engagement
Your team
Cost
Monthly retainer
$2,000+/day
$180K or more
"Free"
Cancel anytime
Contract
Contract
N/A

The fractional AIO is advice for the leadership team. It does not replace the hands-on work a hire would do. That work is done by an operator through an Embedded engagement, or scoped as a build.

Free tool

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Get a founder's view on what to do next.

One conversation is all it takes. We will tell you whether advice for your leadership team is what you need, or whether you need an operator inside the business doing the work. Monthly retainer. Cancel anytime.

NVIDIA Inception PartnerJosh or Dirk, not a juniorNo lock-in contract

Check the fit. 30 seconds.

1 / 4

How many people in the business?