About Howll AI

Operators, not consultants

We have built businesses, exited businesses, and spent years at the intersection of operations and technology. Howll AI exists because we saw the gap between what AI can do and what most organisations are getting from it.

Josh Horneman

Co-founder

Multi-business founder, operations consultant, and emerging technology specialist. Deep experience across LLMs, AI implementation, and commercial operations. Josh leads Howll AI's advisory and build engagements.

Dirk Butter

Co-founder

Former EY, ag-tech founder (Farmsave/FBN exit), and data-focused strategist. Dirk brings deep commercial experience and a track record of building businesses at the intersection of data and operations.

How we operate

Revenue first

Every engagement is measured against commercial outcomes. If we cannot tie it to margin, revenue, or risk reduction, we do not do it.

Vendor agnostic

We do not sell a platform. We recommend what works for your business and build everything with the capacity to move.

Embedded, not external

We sit alongside your team. We learn your business. We earn trust through outcomes, not slide decks.

Sovereign by design

Everything we build is designed to transition to private AI. Your data, your models, your infrastructure.

We measure ourselves on the return we create together.

That is how every engagement works.

Let's talk