About Howll AI

Operators, not consultants

We have built businesses, exited businesses, and spent years at the intersection of operations and technology. Howll AI exists to help owners whose businesses have outgrown the way they run, and to do the work, not just give the advice.

Why we exist

Advice isn't the problem. Doing is.

The businesses we work with are growing and making money. They have also grown past their systems: the owner is still the centre of everything, and skilled experts spend their days on admin.

Most businesses won't act on recommendations, even when you show them. Their best people are already flat out. So we take ownership of the work nobody inside has time to own.

We work with founder and family-led businesses of 20 or more people, often in compliance or safety-heavy work: mining services, government-adjacent work, building and construction, allied health. Making money, but the margin is leaking and the best people are stretched.

How we work

Map. Recommend. Do.

3 steps, over up to 3 months to start, from 1 day a week inside your business. We don't stop at the advice. We stay until it sticks.

1

Map

We sit with the owner and key people and map how the business really runs: workflows, systems, where data moves and where it stalls. A few conversations, not months of workshops.

2

Recommend

A clear picture of the problems and the opportunities, ranked by what each is worth. You know what to fix first, and why.

3

Do

We build what's missing, roll out AI properly across the team, and embed an operator who stays until the change sticks.

The founders

Founders who have built and run businesses

Josh and Dirk advise owners and leadership teams directly through the Fractional AIO. Inside your business, the work is done by an operator: someone who understands both the technology and how a business runs.

Josh Horneman and Dirk Butter, co-founders of Howll AI

Josh Horneman

Co-founder

Multi-business founder, operations consultant, and emerging technology specialist. Deep experience across LLMs, AI implementation, and commercial operations.

Dirk Butter

Co-founder

Former EY, ag-tech founder (Farmsave/FBN exit), and data-focused strategist. Dirk brings deep commercial experience and a track record of building businesses at the intersection of data and operations.

NVIDIA Inception Program member

How we operate

Margin and revenue first

Every engagement is measured against commercial outcomes. If we cannot tie it to margin, revenue, or risk reduction, we do not do it.

We own the doing

A recommendation nobody acts on is worth nothing. We do the work, and the operator stays until the change sticks.

Embedded, not external

We sit alongside your team. We learn your business. We earn trust through outcomes, not slide decks.

Vendor agnostic

We do not sell a platform. We recommend what works for your business and build everything with the capacity to move.

Safe by design

Every embedded engagement includes Howll Govern from day one. You get the controls, records and evidence to show how AI is used in your business.

Your experts, back on expert work

Your experts should be doing expert work, not admin they think they have to do. That is the test for everything we build.

Sound like your business?

Tell us what is going on and we will tell you where we would start. 30 minutes. No pitch deck.

Let's talk